Hi! I'm Jennifer, a Melbourne-based designer specialising in brand identity and digital marketing. I bring strategic thinking and visual craft to every project, partnering with businesses ready to grow.
FEATURED WORK
Brand Strategy & Identity
When the branding experts needs its own rebrand
A new name, a new logo, and nothing else. Over eight years, I led the creative direction that built Fully Promoted’s identity from the ground up, repositioning an outdated embroidery provider into a trusted local branding partner.
marketing
30% of new entries from paid media
Smart audience targeting and creative placement can move the needle in a meaningful way. For this campaign, I designed and executed a display campaign across Google Display and Meta to drive entries for Fully Promoted’s Dress for Success competition. The result? 30% of all new entries came directly through paid media.
MARKETING
The art of being seen
Display advertising builds brand visibility by placing targeted messages in front of the right audiences as they browse online. I plan and design high-performing display campaigns—developing creative concepts, audience targeting strategies, and engaging ad formats.
MOTION
Storytelling on loop
A well-timed GIF drives engagement, increases click-throughs, and adds ineffable personality to a campaign. This is a collection of GIFs I created across EDMs and paid display and social campaigns.