About Me

With over 15 years of freelance and agency experience across brand identity, graphic design, and digital marketing, I bring a unique hands-on capability of understanding and presenting a brand.

I care about the craft—the visual language, the idea, the way something feels—and I care equally about whether it works. I've partnered with founders, marketing directors, and executive stakeholders across B2B and B2C to shape brand direction and bring it to life across every touchpoint: identity, digital, print, content, and everything in between.

By day I lead creative and digital strategy at Search Plus Australia, partnering with founders and stakeholders to build campaigns that demand attention and deliver results.

Beyond that, I run an independent studio working with small businesses end-to-end, across digital, print, commercial, and creative.

In my spare time I like to go analogue—tending to my garden, working out in the gym, baking cakes, crocheting, reading, and working on my own art and zines.

Interested in working together? Let’s chat!